Disclosures & Transparency

When disclosure is required

A material connection exists whenever a creator is compensated, given free products, or otherwise incentivized in connection with content. When a material connection exists, the creator must disclose it clearly and conspicuously.

How to disclose properly

• Use clear language such as #ad or #sponsored, or the platform's built-in paid-partnership label.
• Place the disclosure where people will easily notice it, not buried in a list of tags or behind a "more" link.
• Make the disclosure understandable in the same language as the content.
• For video, include the disclosure in the video itself, not only in the description.

Honest opinions only

• Creators are never required to express a positive opinion.
• Content must reflect genuine, real experience.
• Claims must be truthful and not misleading, including any performance, health, or financial claims.

Authentic engagement

• Views and engagement must be organic unless a campaign explicitly allows paid boosting.
• No bots, purchased views or followers, engagement pods, or fake comments.
• We use verification and fraud detection, including connected-account data and automated review, to support authenticity.

Brand expectations

Brands set campaign rules and may choose which content to use, but cannot require deceptive or undisclosed promotion. Brands are not required to repost or license content they do not want to use, and creators retain ownership of their content as described in our Terms.

Review before rewards

Rewards are released after submitted proof is reviewed and meets campaign requirements, including disclosure and anti-fraud checks. Campaigns or submissions that rely on deceptive activity will not be approved.